IMEX 2023 | Lori Weitzner

IMEX AMERICA 2023

Lori partnered with Google Xi and Hello Destination to bring an Ode to Color activation and exhibition to life during the IMEX fair held in October 2023 at the Mandalay Bay in Las Vegas. IMEX America is the largest trade show in the US for the global meetings, events and incentive travel industry. The opportunity allowed Lori to present her synaesthetic color philosophy in sharper relief, as she translated Ode to Color into new sensory dimensions to inspire new ways for the hospitality industry to create events and conferences.


EXHIBITION DATES

17 - 19 October 2023

VENUE

Mandalay Bay
Las Vegas

IMEX 2023 | Lori Weitzner

IMEX 2023 | Lori Weitzner

COLOR ANALYSIS

One on one color world readings for a deeper dive into what a color world result means and individual suggestions of how to implement those worlds into one’s interior.

IMEX 2023 | Lori Weitzner

THE POWER OF SCENT

Lori was privileged to work with the brilliant minds and noses at the prestigious French fragrance house Mane in developing scents inspired by each color world. Their poetic interpretations were realized in beautiful perfumes that conjured the essence and moods of the corresponding color worlds.

IMEX 2023 | Lori Weitzner

IMEX 2023 | Lori Weitzner

MUSIC

Included in the exhibit were the original musical compositions showcased at the Venice Biennale, and Google XI as well as the visual presentations developed for that event.


Special musical compositions complementing the exhibition were created by...

JASON SCOTT MEYERS of San Anselmo, California

MIKEY ENTWRIGHT of Boston, Massachusetts

IMEX 2023 | Lori Weitzner
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Ode to Color is a registered trademark of Lori Weitzner Design Inc.